Case Studies

Case Studies

Case Study: The Twelve-Second Homepage

A Melbourne optometry practice’s Wordpress site took around twelve seconds to become usable on mobile. With no staging, a redesign already in progress, and a live ad-campaign landing page that couldn’t go down, I made reversible, measured changes that cut server response by 70% and halved the page weight, then tested one ‘obvious’ deeper win thoroughly enough to correctly defer it to the redesign.

Read Details
Case Studies

Case Study: The Keys Were Never Taken Back

Two WordPress sites, built by an outside freelancer and then quietly controlled through administrator access that was never revoked. One was stuffed with gambling spam; the other carried a file-manager backdoor. The owner didn’t even have an account on one of his own sites.

Read Details
Case Studies

Case Study: Blocked by Its Own Advertising

An established watch brand’s Shopify store was blocked by Avast and AVG as dangerous. It looked like a hack but a full forensic audit found no compromise and traced the blacklisting to the brand’s own ad campaign and an abandoned tracker.

Read Details
Case Studies

Case Study: The Marketing Campaign That Followed Her Home

A medical billing company’s cold-email campaign damaged its domain reputation so badly that ordinary one-to-one client emails vanished into spam. Untangling it took sixty days of mail logs, a five-test placement study, and a signature that was secretly impersonating a phishing attack — while revealing an active impersonation campaign nobody knew was running.

Read Details