Case Study: The Twelve-Second Homepage
A Melbourne optometry practice's Wordpress site took around twelve seconds to become usable on mobile. With no staging, a redesign already in progress, and a live ad-campaign landing page that couldn't go down, I made reversible, measured changes that cut server response by 70% and halved the page weight, then tested one 'obvious' deeper win thoroughly enough to correctly defer it to the redesign.
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